Tuesday, June 15, 2010
Indulge a little and treat yourself to a Frosty!
This year, Wendy's is introducing Treat it Forward, in which specific social interactions between June 7 and June 20 on Twitter, Facebook, Foursquare and Frostycard.com will result in additional 50¢ donations, up to a total of $50,000, to the DTFA.
• Frostycard.com – Donation made for every free custom eCard sent; choose from a variety of backgrounds, frames and icons to create the perfect card! http://www.frostycard.com/builder/
• Twitter – Donation made each time a user tweets from the Treat it Forward application found on www.facebook.com/frosty or uses the hashtag: #TreatItFwd . That has to be teh easiest .50 donation ever!
• Facebook – Donation made for each user that gives a Virtual Frosty as a gift on Facebook, or tells their friends about Father's Day Frosty Weekend through the Facebook application found on www.facebook.com/frosty
• Foursquare – Donation made for every person that 'checks-in' to a Wendy's during Father's Day Weekend (June 19 - 20).
In 2009, Father's Day Frosty Weekend raised $1.8 million for DTFA, and since the inception of the program in 2007 more than $4.5 million has been raised.
"Dave Thomas, Wendy's founder, started the Dave Thomas Foundation for Adoption in 1992 to help foster children across the U.S. find permanent homes," said David Karam, Wendy's president. "Now in its fourth year, Father's Day Frosty Weekend remains a great opportunity for Wendy's and its customers to support this cause and change the life of a child."
Stop by Wendy's June 19 – 20 to celebrate Father's Day Frosty Weekend to support adoption, or Treat it Forward at http://www.frostycard.com/ or www.facebook.com/frosty.
Have a great day!
Labels: Special Events